Domino’s and the Downside of Digital Oversharing
Skift Take
How much transparency is really necessary when it comes to ordering restaurant delivery? Not enough warrant fake staff preparing meals, we think. Just give us an accurate time when the pizza (or whatever) will arrive.
Connect with customers, speak to your fans, give your brand a voice — digital media is great for these things and has revolutionized the way that restaurants operate. Domino's has been on the forefront of technology and logistics for some time, but now, according to some people — dubbed "app truthers" by a piece in the Wall Street Journal — the Domino's app isn't all it's cracked up to be.
Specifically, the app attem
