Secret Ingredient: Buffalo Wild Wings’ Faster, Smaller and Cheaper Brand

As restaurants work to stand out in an increasingly competitive marketplace, big restaurant chains are diversifying their offerings to appeal to a different audience. This is the second in a Skift Table series dedicated to the stories behind the small names. Don't miss the first, spotlighting Cracker Barrel spin-off Holler & Dash. The common sense solution for languishing chain restaurants in a fast-casual world: scale down. Cut the massive square footage for smaller footprints, the service time from leisurely to rapid, and the menu from a vast selection of items to a concise theme centered on a signature item. A second solution: sell to the highest bidder in order to maintain the brand. Buffalo Wild Wings, which recently anno