Vegan Restaurants Move From the Fringe to the Spotlight
Photo Caption: Lunch time at Petit Brot in the Raval neighborhood of Barcelona.
Skift Take
Consumers' demand for organic, locally sourced dining is giving rise to restaurants that specialize in a particular food philosophy, showing others what it's like when your operations match your marketing.
In complete contrast to the Europe’s culinary reputation for heavy sauces, baked dishes, and savory meats, a growing collection of 100-percent raw plant-based restaurants are opening across Europe. With a focus on serving organic, local cuisine to an evolving consumer palate and mindset, these restaurants are out to prove that micro-greens and artisanal nut cheese are more than just a trend.
One such eatery is Petit Brot which is bringing raw vegan cuisine to Barcelona. Petit Brot (translates to ‘little sprout’ in Catalan) was opened in 2015 by first-time restaurant owners and entrepreneurs who were determined to introduce living food to the city's international audience. Owners Laura Albors Moncho and Ales Tvrdy refer to their eco-designed shop as a startup and learned step by step the economics and logistics of sourcing just-harvested vegetables, finding and training staff, and making peace with minimal margins in an effort to make their meals accessible to as many as possible
