Chefs Look Beyond Cookware, Building Lifestyle Businesses
Photo Caption: The Milk Bar x Madewell collection exemplifies how chef and restaurants have firmly landed in the pop culture universe.
Skift Take
Chefs and the restaurants they create are firmly ensconced in pop culture — so much so that they've made the leap into fashion. We sure did pay $45 for a t-shirt from this collection.
Social media may have helped elevate chefs and restaurants to notable, even aspirational, personalities, but the proliferation of lifestyle brands is starting to take it a step further. The most recent example: a limited edition collaboration between Madewell and Momofuku Milk Bar and its chef and founder, Christina Tosi. Milk Bar has been a hit from its beginning, creating instant favorites like cereal milk ice cream and compost cookies, as Tosi’s talent, creativity,
