Wendy’s Reddit AMA Can’t Match Its Top-Notch Twitter Game

Wendy’s, as a restaurant brand, won Twitter this year, becoming known for snarky comments, snappy comebacks, and scathing roasts of their competition. It’s legendary Twitter beefs (pun intended) with its competitors and internet trolls have earned the fast food chain a rabid following that actively engages with the brand – notably fueling a March 2017 skirmish between Wendy’s and McDonalds by retweeting an exchange over frozen beef with GIFs of the late WWE star Randy “Macho Man” Savage. That was but one moment of a year filled with the kinds of social media moments most brands dream about. There was another viral exchange with McDonald’s in November, when the social media team behind the golden arches botched a Black Friday tweet. https://twitter.com/Wendys/status/93410430