Roy Choi and Daniel Patterson’s Locol Will Open in a San Jose Whole Foods
Photo Caption: Locol's food truck has made appearances throughout California.
Skift Take
This announcement falls right in line with the growing trend of restaurants + retail, but a partnership with Whole Foods seems out of line with Locol's original mission to serve healthy food in underprivileged communities.
The rise of food halls, emergence of “grocerants,” and the uptick of restaurants housed within grocery stores across the country are changing the way restaurants do business, and there’s no sign of the trend slowing.
The latest: California fast-food restaurant Locol will open its third location inside a San Jose Whole Foods. After announcing that the restaurant would be taking a mid-December holiday break “making improvements, adjustments, and tweaks” returning with more news in 2018. The timing of Thursday’s Whole Foods announcement seemed to even surprise co-founder Roy Cho
