Restaurant Megatrends 2018: Design Has a ‘More Is More’ Moment
Photo Caption: Distinctive design distinguishes New York's Aviary, opened in the Mandarin Oriental last year.
Skift Take
Distinctive elements will dominate in restaurant design through 2018. Bold color choices, stand-out patterns, text-heavy neon signage, and witty branding will shape identities for new spaces, and the perceptions of those who experience them— virtually or otherwise.
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We've just released our first annual restaurant industry trends forecast, Skift Megatrends 2018. You can read about each of the trends on Skift Table as well as download a copy of our magazine here.
Sorry, Mies, but when it comes to modern restaurant design, less is not more. At least not now, in these Instagram-driven times.
Like it or not, the potential ability to stand out via snapshot on someone’s feed has become a key factor in design conception for in-development restaurants. A picture may still be worth a thousand words, but its ability to attract virtual attention and, subsequently, a real-life following, is of even greater value now.
Michael Romero, managing director of L.A.-based creative agency Manufactur (pronounced as though the “e” never left), explains: “Instagram is the platform and vehicle by which restaurants are able to reach a broad audie
