Restaurant Megatrends 2018: Design Has a ‘More Is More’ Moment

Photo Caption: Distinctive design distinguishes New York's Aviary, opened in the Mandarin Oriental last year.  

[caption id="attachment_212320" align="alignright" width="240"] Download your copy of Skift Megatrends 2018[/caption] We've just released our first annual restaurant industry trends forecast, Skift Megatrends 2018. You can read about each of the trends on Skift Table as well as download a copy of our magazine here. Sorry, Mies, but when it comes to modern restaurant design, less is not more. At least not now, in these Instagram-driven times. Like it or not, the potential ability to stand out via snapshot on someone’s feed has become a key factor in design conception for in-development restaurants. A picture may still be worth a thousand words, but its ability to attract virtual attention and, subsequently, a real-life following, is of even greater value now. Michael Romero, managing director of L.A.-based creative agency Manufactur (pronounced as though the “e” never left), explains: “Instagram is the platform and vehicle by which restaurants are able to reach a broad audie