Restaurant Megatrends 2018: Chains Turn to Famous Chefs for Menu Development
Skift Take
Over the past few years, established chains have turned to chefs to add a dose of authenticity to their menus and a refresh to their brands. A chef and chain partnership adds value but should be only one part of a brand's reinvigoration.
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We've just released our first annual restaurant industry trends forecast, Skift Megatrends 2018. You can read about each of the trends on Skift Table as well as download a copy of our magazine here.
Diners want to know where their food came from and who cooked it. And not just at high-end establishments. Chains have increasingly brought transparency to their menus and noted the origins of their ingredients, and now they are harnessing the allure of real chefs to add credibility and creativity to their dishes.
In September, Chipotle announced a partnership between Richard Blais, the celebrity chef and former Top Chef contestant, and Tasty Made, the company's burger concept. Blais will lead menu enhancements, according to the company. But ta
