Restaurant Megatrends 2018: Fast Food Drops the Corporate Voice in Favor of Personality

[caption id="attachment_212320" align="alignright" width="240"] Download your copy of Skift Megatrends 2018[/caption] We've just released our first annual restaurant industry trends forecast, Skift Megatrends 2018. You can read about each of the trends on Skift Table as well as download a copy of our magazine here. When fast food got its start decades ago, the commodification and corporatization of food were appealing to a forward-looking population. Now, though, after decades of existence and evolution, customers are responding to something decidedly less corporate. It's an interesting time to be a fast food brand. Fast casual (and now fine casual) restaurants that promise good food fast are quickly gaining steam — and market share. At the same time, technology has become a differentiator, and brands that don't adapt won't stay afloat. (Looking at you, Subway.) In addition to competing for diners' attention, quick service restaurants (QSRs) are also competing for dollars. Value