Shake Shack Plans for Large Expansion, but Moves Deliberately

Move fast and break things, formerly Facebook's famous mode of operation, does not apply at Shake Shack. Instead, the company seems to be taking a slow and deliberate approach to its future growth. After reporting a positive 2017 with both sales and revenue up 33.6 percent year over year, shares of Shake Shack were trading down after hours. Shake Shack, which started as a local company in New York, has grown in the US to include 20 states and Washington D.C., and has become an example of a fast-growing national chain aiming to disrupt the good-food-fast business — not unlike the way that Chipotle did from its start 25 years ago. The slow-and-steady approach is reflected in the chain’s