Chef David Chang Is a Media Platform Now
Skift Take
While nobody here is doubting David Chang’s many talents, we reckon that the bar is very high (and the saturation point is nigh!) in the current food-media landscape, so Majordomo Media will have to work very hard to distinguish itself among the myriads of pre-existing brands that have a well-defined aesthetic, voice and versatility.
It hasn’t even been a month since the food documentary series Ugly Delicious debuted on Netflix, and chef David Chang is making headlines again.
Together with business partner Christopher Chen and former Wired editor-in-chief Scott Dadich, The chef/entrepreneur/television personality will launch a multimedia platform called Majordomo Media, The Hollywood Reporter revealed on Monday. Named after the latest restaurant of the Momofuku Restaurant Group (his first in Los Angeles), Majordomo, which will consist of a podcast, television development slate, and editorial platform, will be a cultural publication focusing on “travel, food, music, sports, exploration.”
Majordomo is not Chang’s first foray into media content creation. In 2011, he founded the pioneering periodical Lucky Peach which, after amassing a cult following in the next six years thanks to its monothematic
