The Infatuation Will Bring Back Zagat’s 30-Point Ratings System and Add Print Guides Too
Photo Caption: Zagat's new owner is promising a return to print and the company's distinctive ratings system.
Skift Take
It will be interesting to see how much energy The Infatuation devotes to Zagat and how loyal the older brand's readers will be following years of neglect compounded by radically changed consumer habits and a slew of more savvy competition.
The Zagat restaurant guides, which recently changed hands from Google to The Infatuation, will return to bookshelves in greater numbers, according to Andrew Steinthal, co-founder and Chief Revenue Officer of Zagat's new owner.
Speaking at OpenTable Innovation Summit in San Francisco yesterday, Steinthal also said that Zag
