Why Have a Press Release When You Can Have a Movie Trailer?

April 26th, 2018 at 2:45 PM EDT

Union Square Hospitality Group

Skift Take

In the pivot-to-video media landscape, it looks like words are no longer enough for new restaurant opening announcements.

On Tuesday, Union Square Hospitality Group teased the forthcoming opening of their new restaurant Manhatta, located on the 60th floor of the 28 Liberty skyscraper in New York's Financial District, with a 52-second-long movie-like trailer that juxtaposes the contrasting scenarios of sweeping cityscapes and detailed close-ups of what is going on in the kitchen, including richly-textured root vegetables, glistening cuts of meat and lush p

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