Shake Shack’s Latest Earnings Don’t Quite Deliver on Its Promises
Photo Caption: Shake Shack keeps expanding.
Skift Take
Shake Shack pushes forward with grand expansion plans, but low same-store sales continue to raise questions about the brand's viability.
Another quarter, another strangely vague earnings report from Shake Shack. For a company that is seen as a leader in the fast-casual space, there wasn't a lot of clarity about how Shake Shack's digital innovations and new menu launches have been panning out. CEO Randy Garutti dodged question after question with some version of "we're not breaking that data out right now" from start to finish on the earnings call.
Touchscreen order kiosks and tasty veggie burgers are all well and good, but the promise of great things to come without being able to show what's been working so far can only hold out for so long.
Investing in Digital Orders
Shake Shack was optimistic about the growth it has seen in its various dig
