Interview: How a NYC Cocktail Bar Translated Its Operations to a New Denver Hotel
Photo Caption: The team behind New York's Death & Co, in its first location outside of NYC, is also responsible for all food and beverage operations in Denver's just-opened Ramble Hotel. Elliott Clark
Skift Take
The future of high-end cocktail bars may be in reimagining of their brands in new cities.
Today marks the opening of Denver’s latest boutique hotel, The Ramble Hotel, as well as the first incarnation of cocktail bar Death & Co outside of New York City. In a massive expansion from its NYC property, Death & Co is responsible for a comprehensive food and beverage program in the 50-room hotel, as well as several onsite bars.
They’ve also had a hand in the in-room mini bar offerings. It’s a significant leap for the brand, one that follows in the footsteps of fellow NYC bars Employees Only and PDT, both of which have expanded globally in recent years.
The challenge, according to co-owner Alex Day, is to balance growth and expansion with maintaining a beloved brand. "We’ve waited 11 years to figure out what our vision for growth is," he said. "Now we’re asking ourselves, 'How can Death & Co be expressed in different places?' Not just Denver, but where else may this idea of Death & Co go? It always runs the risk of losing authenticity."
Day spoke to Sk
