Square Steps Into the Dining Room With a New Point of Sale System


Skift Take

How do you compete with legacy software systems? If you're Square, you create a well-designed, cloud-based, intuitive, self-serve product and send it into dining rooms across the country.

While traditional sit-down restaurants are frantically launching fast casual and counter-service concepts, payments company Square is getting out from behind the quick service counter and into the dining room. Square for Restaurants is a new point of sale (POS) system particularly well-suited for the full service restaurants the company's previous ordering and payments products couldn't cover. “Sellers are wanting us to bring what square does best,” said Alyssa Henry, seller lead at Square. “Fast, self-serve, elegant, cohesive, cost-effective solutions. But we haven’t really had a purpose-built solution for this type of seller before.” The cloud-based system, which runs on iOS devices, features customizable menus and floor plans that can be updated remotely across terminals and locations — that is, update it in one place and the update is reflected on every device in the rest