Wendy’s Won’t Stop Bragging About Its Fresh Beef
Photo Caption: People can't get enough of that Wendy's beef.
Skift Take
Like the competition, Wendy's is continuing to expand its digital footprint while doubling down on value menu offerings, exploring delivery partnerships, and, of course, having a great time calling out McDonald's on Twitter.
Wendy's has been busy this year. The company's value menu continues to pull people into restaurants, its DoorDash delivery partnership is going well, and Wendy's now has order kiosks in 300 of its restaurants driving about 10% of orders. Average monthly Wendy's app downloads have increased from 100,000 to 300,000 since the company started offering food discounts via the app last year. Mobile ordering is coming, although like other competitors in the space, Wendy's declined to give a hard date for its arrival.
Wendy's also acknowledged that McDonald's is coming for its lunch with its own fresh beef push, and the company welcomes the competition.
"We'll keep screaming back from the rooftops and making sure that we hold others in check on what's really happening in the restaurant," Wendy's CEO Todd Penegor said on the company's earnings
