Freddy’s Prepares to Open Its First International Outpost in Dubai
Photo Credit: Freddy's
Skift Take
Freddy’s Frozen Custard & Steakburgers serves an Americana-style experience and menu of burgers, fries and frozen treats, and it will bring its brand overseas for the first time, to Dubai. It’s a path that has become familiar for a number of U.S.-based chains.
Dubai has become an oasis in the desert for American restaurant brands clamoring for an international audience. These brands include IHOP, Johnny Rockets, P.F. Chang’s, Shake Shack, Starbucks and The Cheesecake Factory, among others.
Many of the restaurant brands that have established themselves in Dubai sell a certain kind of Americana to customers, whether it’s nostalgia driven by theme and décor, like Johnny Rockets; classic combinations of burgers, fries and shakes, like Shake Shack; or diner-style breakfasts of pancakes and eggs, like IHOP.
Freddy’s Frozen Custard & Steakburgers, based in Wichita, Kansas, also offers a classic Americana-style menu and experience, and it will soon join the fray in Dubai when it opens its first international location there by the end of the year. Co-founder and COO Scott Redl
