Uber Eats Doubles Down on POS Integration with orderTalk Acquisition
Photo Caption: Uber eats has acquired restaurant technology company orderTalk.
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Just as competitors start to pull ahead, Uber Eats makes waves with an acquisition announcement that speaks volumes about its priorities and future strategy.
Restaurant food delivery by drone may command the headlines — at least when Uber CEO Dara Khosrowshahi says Uber is experimenting with the futuristic technology, it does. But beyond the drone buzz, quieter technical integrations will make the biggest change to the delivery business as we know it.
Today, Uber Eats announced it has acquired orderTalk, a Dallas-based restaurant technology company with technology and expertise related to point of sale (POS) integrations, according to the company. Terms of the deal were not disclosed.
Uber Eats head of business development, Liz Meyerdirk, explained the company's two-fold strategy behind the interest in POS integrations. One, she said, restaurants are
