Here’s a Tabletop Tablet That May Finally Matter
Photo Caption: The newest Ziosk tablet will soon be deployed in small chain and independent restaurants across the country, a strategy shift for the company.
Skift Take
It's not necessarily the technology that matters, but the restaurant where it's located. In this case, the big player in the tabletop technology market, Ziosk, is headed to small chains and independent restaurants, which could change the way everyday diners pay for dinner anywhere.
Tabletop tablets may not be the sexiest piece of restaurant hardware, but they're catching on with consumers — at least according to Ziosk, manufacturer of one such pay-at-the-table device that serves 750 million guests annually on 180,000 screens. Until now, the company has focused on getting its products into large chain restaurants, with 25 restaurant customers like Chili's, Margaritaville, and Red Robin, chairman and CEO Jack Baum says they've captured 10 percent of the market.
Now Ziosk is looking beyond the big names and working with smaller chains and even independent restaurants in what Baum says was the plan all along.
"It’s a market that we’ve wanted to serve for a long term but we felt we needed to get the efficiencies into the system. We needed to have a large footprint. Now t
