Data Shows a Dramatic Spike in Online Reviews This Year
Photo Credit: A high Yelp rating is increasingly vital to driving revenue for restaurants. Skift
Skift Take
Online reviews are more important to restaurants now than ever. The trick for operators is figuring out how to handle those reviews with the same hospitality as a person-to-person interaction.
The amount of business reviews left online has nearly doubled in the past year, according to a new joint report from Merchant Centric, a data analytics company, and Xenial, a restaurant point-of-sale management company.
The two companies collaborated on an analysis of 27 million businesses across a number of different sectors, including restaurants and retail, and found that customers had left over 611 mil
