Event Management Software Company Gather Acquires EventUp Listings Marketplace


Skift Take

Private events and group bookings carry huge potential value for restaurants, but managing the process can be costly, in time and dollars. Leaning on smart technology is a good move for restaurants and other businesses that place a lot of value on these events.

Gather, an event software management platform for restaurants and other venues, has acquired EventUp, an online listings marketplace for event venues. Combined, Gather now serves 12,500 event venues including restaurants, art galleries, conference centers, and more. Terms of the deal were not disclosed. Gather currently sells its events management software to 5,000 clients nationwide. Last year, Gather helped its customers plan and manage over 700,000 events, grossing more than $1 billion. EventUp, a “complementary offering,” according to Gather CEO and co-founder, Nick Miller, helps potential customers discover venues for booking events, driving between 1.5 and 2 million unique visitors and 200,000 leads or messages to list