The recent departures offer an opportunity for Shake Shack to rethink its approach in various departments.
— Erika Adams
Shake Shack appears to be shaking up its core team of executives.
Three members of Shake Shack’s executive management team have recently departed, according to changes made to Shake Shack’s corporate governance page on its investor relations site. Edwin Bragg, Shake Shack’s vice president of marketing and communications; Phil Crawford, the company’s vice president of information technology; and Josh Omin, vice president of finance, are all no longer with the company.
The changes appear to have taken place over the past one to two months, according to the executives’ LinkedIn profiles.
Bragg led Shake Shack’s marketing efforts for over six years, and had regularly been featured in outlets like Ad Age and Adweek for his work with the company. Before Shake Shack, Bragg had worked as GQ’s marketing director and has since returned to fashion, now heading up marketing and communications for Krewe, an eyewear brand based in New Orleans.
Crawford had served as the head of Shake Shack’s technology department for the past four years, and Omin had been in various finance positions with Shake Shack and Union Square Hospitality Group for the past eight years.
Leo Rhodes, formerly a finance executive at Ralph Lauren, has already been installed as Omin’s replacement.
Shake Shack’s stock has been up significantly after its most recent financial earnings report, when investors responded positively to higher than expected sales for the quarter. But the chain still has a lot to prove: Shake Shack reports same-store sales on a two year basis, so it’s still unclear whether its recent expansion into new markets in the U.S. is going over well with diners who may not be as familiar with the Shake Shack brand (and might not respond as well to the chain’s higher price points).
Shake Shack declined to comment on the record for this story.