Chipotle’s New In-App Delivery Means Less Clicks to Get Your Fix
Skift Take
The move makes sense from all angles: Chipotle drives up digital sales, DoorDash builds on its white label service, and customers benefit from a more seamless ordering process.
When it comes to delivery, Chipotle is positioning itself as ahead of the curve on adoption. The chain recently took its partnership with DoorDash a step further and rolled out the option for ordering delivery without leaving Chipotle's own app or website. The new integration launched last week, on July 11, in all 70 markets and over 1,700 Chipotle restaurants that DoorDash currently services.
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