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Food and Drink

Grubhub Buys LevelUp for $390 Million

Erika Adams

Photo Credit: Look for more of a loyalty play coming to Grubhub's app. Grubhub

Skift Take

How soon until Grubhub users start earning loyalty points per delivery order placed?

Grubhub announced this morning that the company is acquiring restaurant tech startup LevelUp for $390 million in cash. In the deal, LevelUp will get access to Grubhub's giant consumer base and be able to add delivery integration into its own product offerings, and Grubhub will use LevelUp's strengths in diner engagement to drive orders on its own delivery platform and with its restaurant partners. "We started talking to LevelUp earlier this year in the context of a partnership because of their deal with restaurant relationships and their ability to in

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