Grubhub Shuts Down Eat24
Photo Caption: Eat24 will see its final days this year.
Skift Take
This decision comes as no surprise. Unlike Seamless, Eat24 didn't have the same brand identity with its core customers. If there's no potential customer blowback, it makes more sense to convert those users over to Grubhub.
In between revealing the LevelUp acquisition and posting revenues that were up 51 percent year-over-year in its second quarter earnings report, Grubhub also announced that it would be shuttering the Eat24 brand. The shutdown won't be finalized until later this year, after the majority of Eat24 users have migrated over to Grubhub's platform.
"When we completed the acquisition of Eat24 in late 2017, we discussed the trade-offs of supporting a third brand in our portfolio,"
