DoorDash Adds Free In-Store Pickup and a Subscription Plan
Skift Take
The delivery story is far more complex than a few strong players battling to bring you dinner. It's about customer loyalty and retention and, for the companies involved, becoming an indispensable part of daily life.
Amid competition among third-party delivery, companies are expanding their offerings in ways that indicate where the industry is heading.
A challenging labor market and rumblings of delivery driver shortages in an overtaxed gig economy has led companies commonly lumped into the "delivery" category to broaden their scopes. DoorDash is the latest, announcing two new options: in-store pickup and a monthly unlimited subscription plan, available to customers today.
DoorDash chief operating officer Christopher Payne told Skift Table that the new option is a response to demand from both diners, who wa
