Chipotle Forges Ahead With Its Comeback Plan
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Later operating hours, cheap tacos, more bacon. CEO Brian Niccol is taking what worked at Taco Bell and plugging it into Chipotle's playbook.
At Chipotle, the path to $10 billion dollars will be paved with $2 tacos, nachos, and bacon.
The company recently announced that early tests with new menu items, including build-your-own nachos and bacon as a new meat option, have gone well enough to start rolling out on a larger scale. The nachos will be on every Chipotle menu in Denver and Minneapolis-St. Paul starting in Octob