Vice’s Munchies Brand Lends Its Name to a New Jersey Mall Food Court
Photo Caption: A promotional image of the Munchies food court in New Jersey's American Dream mall.
Skift Take
One of these brands is a giant money pit that's more flash than substance, while the other is a questionable real estate project in New Jersey. We think it's a perfect match.
Vice's Munchies has a new endeavor: the mall food court. It has signed plans licensing its name to the food court at the new mega-mall under construction outside of New York City in the New Jersey meadowlands.
If this sounds weird given the prevailing "malls are dead" narrative we've been fed for the last few years, that's because it is weird. But this project, which has been under construction
