Skift Restaurants Forum Preview: Grubhub Looks Beyond Just Delivery
Photo Caption: Grubhub — like its competitors — isn't just a delivery service. New technology and smart acquisitions are changing the role of online ordering and delivery in our daily lives. Grubhub
Skift Take
The tech-fueled delivery business is so much more than just delivery. Stakes are high as companies vie for contracts, exclusive agreements, and market share while at the same time racing to build out infrastructure and coverage across the country and around the world.
The first Skift Restaurants Forum will be held on Monday, September 24 in New York City. Join us, our stellar lineup of speakers, and 250+ industry professionals to discuss the future of the industry.
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Perhaps one of the biggest stories in the restaurant industry right now is the popularity of online ordering and delivery services that aim to deliver meals from restaurant to consumer. Sales in the sector have been consistently growing by 40 percent year-over-year in the U.S. since 2014, according to Earnest Research, a data analytics company. But that's just part of the story. Chicago-based Grubhub made headlines recently with its $390 million purchase of restaurant technology company LevelUp, known to consumers for its work in the restaurant loyalty space. According to Chia (and Grubhub CEO Matt Maloney in the company's most recent earnings call), the acquisition made sense for several reasons, including Level
