Skift Restaurants Forum Preview: ThinkFoodGroup COO on Protecting the Brand
Photo Caption: The bar at Jaleo Crystal City, Maryland.
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Maintaining core brand identity, and being able to communicate the same level of hospitality and food quality to customers no matter which ThinkFoodGroup restaurant they are stepping into, is crucial as the company moves through a rapid pace of growth.
The first Skift Restaurants Forum will be held on Monday, September 24 in New York City. Join us, our stellar lineup of speakers, and 250+ industry professionals to discuss the future of the industry.
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José Andrés' powerhouse Washington, D.C.-based restaurant group, ThinkFoodGroup, encompasses a litany of brands: Beefsteak, America Eats Tavern, Jaleo, Minibar, Oyamel, Zaytinya, China Chilcano, and J by José Andrés, to name a few. And, there's a lot more to come: ThinkFoodGroup just bought the rights back to the Bazaar restaurant concept, so it can now grow outside of SLS Hotels locations, and there's the massive food hall, Mercado Little Spain, that the company is opening up in Hudson Yards next year. ThinkFoodGroup's chief operating officer Eric Martino is in charge of making sure that all of those different brands adhere to ThinkFoodGroup's core values, from the people who are hired to menu structure to the guest experien
