Profile of a Pivot: Brooklyn’s Saint Julivert Fisherie
Photo Caption: The owners of Brooklyn's Saint Julivert Fisherie changed strategies after their previous all-day cafe model wasn't working.
Skift Take
Finally, an interesting development in the business of casual all-day cafés: sometimes, they get turned into something else completely.
What is a restaurant owner to do when one of their businesses isn't performing? If you walk down Brooklyn’s own restaurant row on Smith Street, the typical answer can be found in the rows empty storefronts formerly occupied by restaurants: close. But when Alex Raij and Eder Montero, of El Quinto Pino, Txikito and La Vara fame, realized that their Brooklyn-based café and casual spot Tekoá, despite its star-quality Turkish breakfast, wasn’t worth the effort, they decided to turn it into something else, a fish-centric full-service restaurant named Saint Julivert Fisherie.
“I believe in that corner. I think it’s one of the most charming blocks in Brooklyn and I believe in the customers that we have in the community,” Alex Raij told Skift Table a couple of weeks after the opening of Saint Julivert Fisherie, its name derivied from the sprig of parsley re
