Dunkin’ Donuts’ Beverage Strategy Is Working, at Least for Now
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Early signs for Dunkin' Donuts' look good as it challenges Starbucks for the heart of coffee lovers everywhere.
Dunkin’ Donuts’ gamble on new beverage offerings to boost sales, beyond its flagship hot and iced coffee drinks, is paying off early for the company that will also soon go by a new name.
The restaurant chain reported revenue of $19.9 million in the third quarter ending in September. Domestic same-store sales also improved by 1.3 percent in the period, backed by new cold brew and frozen beverages as well as its recently introduced $2 Dunkin’ Run menu, sporting popular snacks like Dunkin’ fries, according to the company.
“The success of cold brew and frozen beverages is a meaningful achievement as we s