Subscribe
Login
Food and Drink

Outback Parent Company Sees Great Promise In Off-Premise Sales

Erika Adams

Photo Caption: How well do those Bloomin' Onions travel? 

Skift Take

Unlike some of its competitors, Bloomin' Brands is bullish on the potential of delivery, take-out, and catering to eventually make up 30 percent of the company's overall sales. They are willing to invest in everything from an in-house delivery team to store remodels with specific delivery-friendly components to make it happen.

Bloomin' Brands, parent company of Outback, Carrabba's, Bonefish, and a handful of other brands that activist investors want the company to sell off, sees a bright future in the company's delivery, take out, and catering business. Bloomin' Brands CEO Elizabeth Smith affirmed on the company's third-quarter earnings call today that the team is confident that off-premise sales will eventually reach 25 to 30 percent of total sales. The business currently accounts for 13 percent of overall sales. "We are very excited about our progress and the incremental opportunity it represen

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login