McDonald’s Spent Over $52 Million on TV Advertising in November 2018
Photo Caption: The "half-court challenge" as by McDonald's was the most-run ad by the brand in a month when it spent more than any of its competitors on television advertising.
Skift Take
Football means food advertising this time of year and the networks that have it get the advertising dollars.
Where do chain restaurants run national advertising campaigns when it isn't football season? As November showed in 2018, brands will open their wallets to spend on one of two things before all others: National Football League games (mainly on Sundays) or college football games (mainly Saturdays).
It's obvious to anyone watching the restaurant industry, but advertising on television is a huge part of the business. At the end of each month Skift Table will look at the top spenders on television advertising across all sectors for the restaurant industry.
November is a typically strong advertising period during football games, with high viewership for rivalry contests at the college level and holiday games at the pro level.
Still, a unique collection of non-sports programs snuck into the top five prog
