11 Moments That Mattered for the Restaurant Industry in 2018

At Skift we like to think that a year is sandwiched between our Megatrends projections that we publish in January and our Moments That Mattered wrap ups in December. Anything in the middle is either reinforcement or material. This is the first year that we're doing the latter for Skift Table, so we're going to have fun. But we're also going to be informative (sorry, if that's a buzzkill). The Megatrends we started covering at the beginning of the year have turned into narratives that we have followed throughout the year. Cashless restaurants? On them. Sustainability? So there. Social media creativity? We see you IRL. For our Moments That Mattered 2018, we look at news events across the industry that meant something more that just the news peg. Sure, the ongoing implosion of Papa John's was worth a click multiple days a week, but it was also about over-investing in founders, poor marketing choices, and bad franchisee relationships. The deal between Yum and a big delivery service was