Beer Is Officially a Big Part of Pizza Hut's Delivery Strategy


Skift Take

The chain is the only pizza provider in the U.S. offering beer delivery. But how far can alcohol really take it?
Pizza Hut is doubling down on its off-premise sales strategy by expanding its beer delivery service in hopes of dethroning Domino’s as pizza delivery king. The No. 2 pizza chain by net sales disclosed Monday it would expand its beer delivery program to 1,000 restaurants by the summer. But in the short term, Pizza Hut also intends to offer the service to customers in about 300 of its locations across the Midwest and Southeast in time for the Super Bowl