Wingstop Pursues the Same Real Estate Strategy as Domino’s
Photo Caption: Wingstop's fries and drink offerings.
Skift Take
Where one Wingstop goes, another will follow. The company is employing a familiar real estate strategy to further solidify its dominance in the chain's most successful U.S. markets.
Wingstop knows that it needs to grow its store footprint, and it plans to execute on that by building up a familiar real estate strategy: fortressing its key domestic markets.
The brand currently operates 1,100 restaurants in the U.S. and 150 international locations, and Wingstop's leadership still sees plenty of opportunity for growth. The company has publicly set a goal of growing to 2,500 restaurants domestically and 3,000 overall. To reach its U.S. store count goal, Wingstop plans to start planting new restaurants right next to each other within it
