Chipotle Is Staying Away From Limited Time Offers
Photo Caption: An image of a Chipotle steak burrito
Skift Take
The Mexican fast casual chain is instead focused on marketing, specifically advertising more during sports games.
Chipotle wants the world to know about its fresh ingredients and easy accessibility, but is still too classy to run limited time offers (LTO) like quick-service restaurants and casual dining chains.
CEO Brian Niccol again called the brand “invisible” to consumers at ICR’s annual industry conference in Orlando, Fla, Tuesday, further claiming Chipotle was too reactive, even defensive, in its prior marketing approach dating back four years ago.
“This doesn’t require LTOs in order to be able to
