Restaurant Megatrends 2019: Franchisees Assert Their Power Over Chains
Skift Take
Corporate initiatives and decision-making grab headlines, but a chain is only as strong as its operators. And they are angry.
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While fast food chains pump money into upping delivery capabilities, completing store makeovers, and even rebranding, operators are losing patience; perhaps, rightfully so. A lack of cash flow and customer traffic continues to hurt franchisees’ pockets, even as average check sizes increase.
Many executives have publicly acknowledged ongoing growth strategies will not succeed without franchisee buy-in. That is to be expected. But operators are finding it difficult to stay quiet when returns from reported positive earnings haven’t yet trickled down. Training employees on aforementioned new technologies and workflows creates yet another gripe for them to hold.
In some cases,