Shake Shack Plans to Launch Food Trucks in February
Photo Caption: Shake Shack will soon go mobile with food trucks in new destinations.
Skift Take
Shake Shack's food trucks are a smart play to boost company sales in the lucrative private events and catering space.
Shake Shack is going mobile.
The company will be launching a food truck concept in early February, Shake Shack CEO Randy Garutti announced this week at ICR, an industry conference held in Orlando, Fla. The first two trucks will be stationed in New Jersey and Atlanta, Ga., but will operate on a broader regional basis as needed, according to the company's plans. The trucks will be staffed and supported by local Sha
