Coupons Still Matter for Quick-Service Restaurants and Price-Conscious Consumers
Skift Take
The reason that a person chooses McDonald's over Wendy's more often than not comes down to the money. Wherever that dollar can travel further, that's where the customer will go.
Why does a diner choose McDonald's over Wendy's, or Pizza Hut over Papa John's? According to a new research report from Publisher's Clearing House, the answer often lies in which chain is willing to offer financial incentives to bring more customers into their restaurants.
Publisher's Clearing House, a direct-to-consumer company that runs sweepstakes and contests for consumers in partnership with a range of leading U.S. brands, surveyed 2,600 members of the company's online community in October 2018 to build a profile of consumer behavior as it relates to spending and quick-service restaurant chains.
The survey results showed that monetary incentives are a powerful driver for bringing mor
