Starbucks Runs Into Early Troubles With Uber Eats Partnership
Starbucks is taking on delivery in the U.S. and China with the help of Uber Eats and Alibaba Group. But the company claims not enough time has elapsed to deem Starbucks Delivers a success just yet.
Some unexpected obstacles have also come into play, according to Rosalind, Brewer, COO and group president of the Americas. Starbucks has found it is better equipped to deliver some drinks better than others in the U.S. through Uber Eats.
“We are refining the menu so that we can make sure we understand, when this program is fully rolled out, what the menu needs to be,” sai