Pizza Delivery Is the Real Competition Over Super Bowl Weekend

The biggest battle on Super Bowl Sunday won’t involve the New England Patriots or the Los Angeles Rams. It actually pits the country's largest pizza chains against each other in a war for order counts. Pizza Hut, the National Football League’s official sponsor, and Domino’s each expect to sell about 2 million pizzas on February 3. For Domino’s, the figure represents a 40 percent jump in pizza pies sold compared to a typical Sunday. Market research firm YouGov estimates that 37 percent of Americans will eat pizza during the Super Bowl, along with chicken wings (32 percent), which most chains and pizzerias additionally offer. However, the growing cost of television advertisements have resulted in a slowdown in ad dollars spent both in the lead up to the game and during the contest, forcing chains to advertise during pregame shows or get a little more creative. CBS is reportedly charging companies $5.25 million for 30-second TV spots during the Super Bowl, $1 million more than