Subscribe
Login
Food and Drink

Dunkin’s Espresso Rollout Flattens Sales

Danni Santana

Photo Credit: A lineup of Dunkin's new espresso-based drinks.  Dunkin'

Skift Take

As a company, is it ever a bad thing to admit you got way ahead of yourself? We don't think so. Dunkin's store expansion and remodeling efforts were very aggressive last quarter. Almost three months in, expect to see more of that advertising it has been promising us.

Dunkin’ Donut's implementation of its Blueprint for Growth strategy — featuring simpler order pickup, new store designs, and espresso drinks — caused comparable store sales to flatten last quarter, the company reported, Thursday. A year ago, Dunkin’ simplified its menu by 10 percent, allowing the chain to make room for product innovation on espresso, frozen beverages, and afternoon snacking options. A total of $65 million was earmarked by the company for funding towards new espresso equipment. CEO Dave Hoffman

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login