Dunkin’s Espresso Rollout Flattens Sales
Photo Credit: A lineup of Dunkin's new espresso-based drinks. Dunkin'
Skift Take
As a company, is it ever a bad thing to admit you got way ahead of yourself? We don't think so. Dunkin's store expansion and remodeling efforts were very aggressive last quarter. Almost three months in, expect to see more of that advertising it has been promising us.
Dunkin’ Donut's implementation of its Blueprint for Growth strategy — featuring simpler order pickup, new store designs, and espresso drinks — caused comparable store sales to flatten last quarter, the company reported, Thursday.
A year ago, Dunkin’ simplified its menu by 10 percent, allowing the chain to make room for product innovation on espresso, frozen beverages, and afternoon snacking options. A total of $65 million was earmarked by the company for funding towards new espresso equipment.
CEO Dave Hoffman
