Yum CEO on Taco Bell's Success: 'There's No Silver Bullet'


Skift Take

Taco Bell continues to be the shining example of success in Yum Brands' portfolio. The brand can't go wrong on anything right now, from its well-perceived value menu to in-store tech innovations and integrated delivery partnership with Grubhub.

Yum! Brands reported another quarter of overall positive same-store sales growth and system-wide revenue growth on Thursday, capping off what has been a widely successful fiscal year for the company. Both KFC and Taco Bell posted quarterly same-store sales growth, while Pizza Hut's same-store sales were