Yum CEO on Taco Bell's Success: 'There's No Silver Bullet'

Photo Caption: Taco Bell's Nacho Fries, a break-out hit for the brand.
Skift Take
Taco Bell continues to be the shining example of success in Yum Brands' portfolio. The brand can't go wrong on anything right now, from its well-perceived value menu to in-store tech innovations and integrated delivery partnership with Grubhub.