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Food and Drink

Yum CEO on Taco Bell's Success: 'There's No Silver Bullet'

Erika Adams

Photo Caption: Taco Bell's Nacho Fries, a break-out hit for the brand.  

Skift Take

Taco Bell continues to be the shining example of success in Yum Brands' portfolio. The brand can't go wrong on anything right now, from its well-perceived value menu to in-store tech innovations and integrated delivery partnership with Grubhub.

Yum! Brands reported another quarter of overall positive same-store sales growth and system-wide revenue growth on Thursday, capping off what has been a widely successful fiscal year for the company. Both KFC and Taco Bell posted quarterly same-store sales growth, while Pizza Hut's same-store sales were

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