Plant-based food innovators are looking for alternatives to meat-based products like this, a hamburger with cheese and bacon. - Brent Lewin / Bloomberg Plant-based food innovators are looking for alternatives to meat-based products like this, a hamburger with cheese and bacon. - Brent Lewin / Bloomberg

Billionaires Are Betting Big on Alternative Meat

Creating designer protein that can make your veggie burger taste like the real thing is as easy as brewing beer. Or at least that’s what a new subsidiary of Boston-based bio-manufacturing startup, Ginkgo Bioworks Inc., says.

Ginkgo’s Motif Ingredients, which aims to replicate animal protein for meatless alternatives, is getting $90 million from investors including Breakthrough Energy Ventures, whose board includes tech billionaires Jeff Bezos, Bill Gates and Jack Ma. Commodity powerhouse Louis Dreyfus Co. and Fonterra Co-operative Group Ltd, New Zealand’s dairy-exporting giant, are also backing the company.

The goal at Ginkgo is to get alternative products to market faster, chief executive officer Jason Kelly said in an interview. In a statement announcing the funding, the company likened making alternative foods to the beer-brewing process, because vital ingredients such as vitamins, amino acids, enzymes, and flavors are made through fermentation with genetically engineered yeasts and bacteria. Eliminating extra time in the lab can streamline the process and make it go faster, Kelly said.

With increasing demand from so-called flexitarians — mostly millennials who are more inclined to consider sustainability when consuming — and more need for meat and protein than natural animal products can keep up with, there is no time to wait around, according to Kelly and Motif’s CEO Jonathan McIntyre.

“In 30 years’ time, there will be 2 billion more mouths to feed, and there will simply not be enough food to go around just using today’s methods,” Judith Swales, head of Fonterra’s global consumer and food service business, said in a statement. “At the same time, we recognize consumers have different nutritional needs and preferences.”

Plant Meat

Retail sales of plant-based meat alternatives rose by almost 25 percent to $770 million in August 2018 from a year earlier, according to a report released this month by Rabobank International. Plant-based alternatives to other animal products, such as milk, cheese and yogurt, are estimated to fetch $4.1 billion in sales.

“People seem to be warming to the idea of ‘Frankenfood’ more than ever,” Nick Fereday, a Rabobank executive director, wrote in the report.

Kelly plans for Ginkgo Bioworks to focus on the scientific engineering, while Motif takes on branding and product development to supply ingredients. Motif aims to launch their products within the next 1-2 years.

“The ability to use technology to solve problems in the food industry is kind of coming to age again,” McIntyre said.

©2019 Bloomberg L.P.

This article was written by Alexandra Semenova from Bloomberg and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to [email protected].

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