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If meeting planners start managing AI agents, the case for adding headcount is about to get harder to make.

Minor Hotels built its Vietnam business around overseas travelers heading to the beach. Now rising domestic travel, corporate business and meetings are giving the hotel group a reason to move into Hanoi and Ho Chi Minh City.

Optimism is up, but budgets aren’t. With nearly half of corporate meeting budgets flat and attendee costs still rising into 2027, planners are being asked to do the same events with less.

Today’s meeting planners have a remit moving further upstream into judgment, risk management, and big-picture strategic business decisions. They’ve always been expected to make complicated work look easy. The conversations at Skift Meetings Forum showed how much more nuanced and complex that work has become.

Live tourism is much bigger than the events themselves. The industry now has to decide how to organize around it.

Cannabis trade shows face limits few other B2B events do: no sampling, no sales, and venues that may ban consumption anywhere on the property. MJ Unpacked, now three years into its Atlantic City run, shows how organizers design around those limits.

Segmenting premium fares already works on United's long-haul routes. Extending it to domestic flights bets that business travelers will pay more for flexibility even on shorter trips.

Creator marketing has already proved it can generate attention. The next phase is building the system that connects attention to revenue.

Revolut’s push into travel distribution was built to keep customers inside its financial ecosystem. Europe gave it a proving ground. Now its U.S. banking push is on track to help it break open a new travel market.

An incentive travel career is often something people “fall into.” The industry’s two major groups are reaching out to colleges and universities to change that.

The four new Verified Net Zero Hotels are based in Stockholm and Copenhagen, reinforcing the scheme’s Nordic skew and highlighting a key bottleneck in scaling decarbonization: access to renewable energy.

Choice CEO Dom Dragisich will need to show that Harvest Hosts, a list of a half-million RV users, converts into hotel stays. Otherwise, he's drifting from the "top priority" he set after taking the job of driving net rooms growth.