Wingstop Adds More Stores But It Really Needs Name Recognition
Skift Take
All is well at Wingstop, even if it is a relatively unknown brand. The company plans to change its low profile — and the new strategy just might work.
Wingstop knows it has a brand recognition problem. After yet another successful quarter, the company’s next step is getting its name out there.
The wing restaurant plans to add more stores to its hot markets, such as Los Angeles and New York, as a way to tackle this problem. Coupled with increased advertising spend, the company hopes to close the gap between itself and competitors, eventually turning Wingstop into a household name like Domino's or KFC.
Wingstop added 119 restaurants
